dc.contributor.author | Noorizadeh, Abdollah | |
dc.contributor.author | Mahdiloo, Mahdi | |
dc.contributor.author | Saen, Reza Farzipoor | |
dc.date.accessioned | 2017-05-03T12:44:07Z | |
dc.date.available | 2017-05-03T12:44:07Z | |
dc.date.issued | 2013 | |
dc.date.modified | 2014-06-17T04:52:53Z | |
dc.identifier.issn | 08858624 | |
dc.identifier.doi | 10.1108/JBIM-11-2010-0144 | |
dc.identifier.uri | http://hdl.handle.net/10072/60466 | |
dc.description.abstract | Purpose - The purpose of this paper is to propose a data envelopment analysis (DEA) method for customers' evaluation. Design/methodology/approach - This paper introduces a variable return to scale (VRS) cross-efficiency (one of the DEA models) to evaluate customers. This new model can consider ratio values and give a complete ranking of customers. Findings - It is found that the proposed model can evaluate customers in a multi criteria context; does not demand weights from the decision maker; and can consider both the ratio and absolute numbers. An aggressive form of the VRS model is formulated to evaluate the peer-appraisal value of customers instead of self-appraisal. Originality/value - To the best of the authors' knowledge, there is no reference that uses cross-efficiency model with the ratio values for customers' evaluation. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 577 | |
dc.relation.ispartofpageto | 588 | |
dc.relation.ispartofissue | 7 | |
dc.relation.ispartofjournal | Journal of Business & Industrial Marketing | |
dc.relation.ispartofvolume | 28 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Business and Management not elsewhere classified | |
dc.subject.fieldofresearch | Marketing not elsewhere classified | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 150399 | |
dc.subject.fieldofresearchcode | 150599 | |
dc.subject.fieldofresearchcode | 1503 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.title | Evaluating relative value of customers via data envelopment analysis | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Mahdiloo, Mahdi | |