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dc.contributor.authorNoorizadeh, Abdollah
dc.contributor.authorMahdiloo, Mahdi
dc.contributor.authorSaen, Reza Farzipoor
dc.date.accessioned2017-05-03T12:44:07Z
dc.date.available2017-05-03T12:44:07Z
dc.date.issued2013
dc.date.modified2014-06-17T04:52:53Z
dc.identifier.issn08858624
dc.identifier.doi10.1108/JBIM-11-2010-0144
dc.identifier.urihttp://hdl.handle.net/10072/60466
dc.description.abstractPurpose - The purpose of this paper is to propose a data envelopment analysis (DEA) method for customers' evaluation. Design/methodology/approach - This paper introduces a variable return to scale (VRS) cross-efficiency (one of the DEA models) to evaluate customers. This new model can consider ratio values and give a complete ranking of customers. Findings - It is found that the proposed model can evaluate customers in a multi criteria context; does not demand weights from the decision maker; and can consider both the ratio and absolute numbers. An aggressive form of the VRS model is formulated to evaluate the peer-appraisal value of customers instead of self-appraisal. Originality/value - To the best of the authors' knowledge, there is no reference that uses cross-efficiency model with the ratio values for customers' evaluation.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom577
dc.relation.ispartofpageto588
dc.relation.ispartofissue7
dc.relation.ispartofjournalJournal of Business & Industrial Marketing
dc.relation.ispartofvolume28
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management not elsewhere classified
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150399
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleEvaluating relative value of customers via data envelopment analysis
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorMahdiloo, Mahdi


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