A Profile of Older Adult Ecotourists in Australia
Author(s)
Lawton, Laura Jane
Griffith University Author(s)
Year published
2001
Metadata
Show full item recordAbstract
A survey of 1,140 ecolodge patrons in the Lamington National
Park district of Queensland, Australia, found that the older adult (65+)
component was similar to their younger counterparts in adhering to the basic ecotourism criteria of preferring natural environments, learning experiences, and sustainable practice. However, older adults differed with respect to the facilitation of these experiences, preferring a higher level of comfort and less risk. Significant differences were also noted in gender, income, motivations,activities and group composition. The study suggests that older adults constitute a distinctive ecotourist ...
View more >A survey of 1,140 ecolodge patrons in the Lamington National Park district of Queensland, Australia, found that the older adult (65+) component was similar to their younger counterparts in adhering to the basic ecotourism criteria of preferring natural environments, learning experiences, and sustainable practice. However, older adults differed with respect to the facilitation of these experiences, preferring a higher level of comfort and less risk. Significant differences were also noted in gender, income, motivations,activities and group composition. The study suggests that older adults constitute a distinctive ecotourist market for which targeted marketing and product development strategies are warranted
View less >
View more >A survey of 1,140 ecolodge patrons in the Lamington National Park district of Queensland, Australia, found that the older adult (65+) component was similar to their younger counterparts in adhering to the basic ecotourism criteria of preferring natural environments, learning experiences, and sustainable practice. However, older adults differed with respect to the facilitation of these experiences, preferring a higher level of comfort and less risk. Significant differences were also noted in gender, income, motivations,activities and group composition. The study suggests that older adults constitute a distinctive ecotourist market for which targeted marketing and product development strategies are warranted
View less >
Journal Title
Journal of Hospitality & Leisure Marketing
Volume
9
Issue
1/2
Subject
Commercial Services
Marketing
Tourism