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  • A Profile of Older Adult Ecotourists in Australia

    Author(s)
    Lawton, Laura Jane
    Griffith University Author(s)
    Lawton, Laura J.
    Year published
    2001
    Metadata
    Show full item record
    Abstract
    A survey of 1,140 ecolodge patrons in the Lamington National Park district of Queensland, Australia, found that the older adult (65+) component was similar to their younger counterparts in adhering to the basic ecotourism criteria of preferring natural environments, learning experiences, and sustainable practice. However, older adults differed with respect to the facilitation of these experiences, preferring a higher level of comfort and less risk. Significant differences were also noted in gender, income, motivations,activities and group composition. The study suggests that older adults constitute a distinctive ecotourist ...
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    A survey of 1,140 ecolodge patrons in the Lamington National Park district of Queensland, Australia, found that the older adult (65+) component was similar to their younger counterparts in adhering to the basic ecotourism criteria of preferring natural environments, learning experiences, and sustainable practice. However, older adults differed with respect to the facilitation of these experiences, preferring a higher level of comfort and less risk. Significant differences were also noted in gender, income, motivations,activities and group composition. The study suggests that older adults constitute a distinctive ecotourist market for which targeted marketing and product development strategies are warranted
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    Journal Title
    Journal of Hospitality & Leisure Marketing
    Volume
    9
    Issue
    1/2
    DOI
    https://doi.org/10.1300/J150v09n01_08
    Subject
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/60763
    Collection
    • Journal articles

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