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  • Innovation and Strategy in the Australian Supermarket Industry

    Author(s)
    Merrilees, Bill
    Miller, Dale
    Griffith University Author(s)
    Miller, Dale
    Merrilees, Bill J.
    Year published
    2001
    Metadata
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    Abstract
    The Australian supermarket industry has gone through a number of significant structural changes over the past forty years. Most of these changes have been driven by a series of radical innovations, which have dramatically changed the competitive positions of the retailers. At each phase there has usually been one major supermarket chain that has taken the initiative and used innovation as the key driver to secure a competitive advantage. It has been the interplay between innovation and strategy that has shaped the supermarket industry. This interplay explains the past, but equally provides knowledge and insight for those ...
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    The Australian supermarket industry has gone through a number of significant structural changes over the past forty years. Most of these changes have been driven by a series of radical innovations, which have dramatically changed the competitive positions of the retailers. At each phase there has usually been one major supermarket chain that has taken the initiative and used innovation as the key driver to secure a competitive advantage. It has been the interplay between innovation and strategy that has shaped the supermarket industry. This interplay explains the past, but equally provides knowledge and insight for those retailers who wish to dominate the future.
    View less >
    Journal Title
    Journal of Food Products Marketing
    Volume
    7
    Issue
    4
    DOI
    https://doi.org/10.1300/J038v07n04_02
    Subject
    Marketing
    Publication URI
    http://hdl.handle.net/10072/60852
    Collection
    • Journal articles

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