Consumer-Based Marketing: The Use of Micro-Segmentation Strategies to Understand Sport Consumption.
Author(s)
Funk, Daniel Carl
Griffith University Author(s)
Year published
2002
Metadata
Show full item recordJournal Title
International Journal of Sports Marketing and Sponsorship
Volume
4
Issue
3
Subject
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society