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  • World Rally Championships 2009 and 2011: Assessing the tourism value in Australia

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    87900_1.pdf (735.8Kb)
    Author(s)
    Mackellar, Joanne
    Reis, Arianne
    Griffith University Author(s)
    Mackellar, Joanne
    Year published
    2014
    Metadata
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    Abstract
    The World Rally Championship (WRC) is an international event, staged in 12 different countries and attracting up to 225,000 spectators in some of its European stages. However, while WRC events provide opportunities for destinations around the world, there is a lack of empirical research on the impacts of these events on host communities, or their contribution to tourism. The purpose of this article is to provide a case study of the WRC stages held in Australia in 2009 and 2011. The study examines the event in terms of its perceived tourism value, its promotional value and the resultant opportunities for local business within ...
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    The World Rally Championship (WRC) is an international event, staged in 12 different countries and attracting up to 225,000 spectators in some of its European stages. However, while WRC events provide opportunities for destinations around the world, there is a lack of empirical research on the impacts of these events on host communities, or their contribution to tourism. The purpose of this article is to provide a case study of the WRC stages held in Australia in 2009 and 2011. The study examines the event in terms of its perceived tourism value, its promotional value and the resultant opportunities for local business within the context of regional tourism in Australia. Issues for measuring the media value of events are discussed in relation to the two WRC events, along with implications for maximising local business and media opportunities. The analysis in this study has shown that the WRC does have the capacity to attract visitors, provide opportunities for local business and generate international media attention, but there are limits and restrictions to the efficacy of these outcomes.
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    Journal Title
    Journal of Vacation Marketing
    Volume
    20
    Issue
    1
    DOI
    https://doi.org/10.1177/1356766713484728
    Copyright Statement
    © 2014 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/61377
    Collection
    • Journal articles

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