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dc.contributor.authorMackellar, Joanne
dc.contributor.authorReis, Arianne
dc.date.accessioned2017-05-03T16:06:53Z
dc.date.available2017-05-03T16:06:53Z
dc.date.issued2014
dc.date.modified2014-07-21T05:07:53Z
dc.identifier.issn13567667
dc.identifier.doi10.1177/1356766713484728
dc.identifier.urihttp://hdl.handle.net/10072/61377
dc.description.abstractThe World Rally Championship (WRC) is an international event, staged in 12 different countries and attracting up to 225,000 spectators in some of its European stages. However, while WRC events provide opportunities for destinations around the world, there is a lack of empirical research on the impacts of these events on host communities, or their contribution to tourism. The purpose of this article is to provide a case study of the WRC stages held in Australia in 2009 and 2011. The study examines the event in terms of its perceived tourism value, its promotional value and the resultant opportunities for local business within the context of regional tourism in Australia. Issues for measuring the media value of events are discussed in relation to the two WRC events, along with implications for maximising local business and media opportunities. The analysis in this study has shown that the WRC does have the capacity to attract visitors, provide opportunities for local business and generate international media attention, but there are limits and restrictions to the efficacy of these outcomes.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent753520 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherSage
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom17
dc.relation.ispartofpageto28
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Vacation Marketing
dc.relation.ispartofvolume20
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleWorld Rally Championships 2009 and 2011: Assessing the tourism value in Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2014 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorMackellar, Joanne


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