• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Make It Right: The Agency of Architecture in the Image

    Thumbnail
    View/Open
    94844_1.pdf (453.7Kb)
    Author(s)
    Rodes, Sanja
    Griffith University Author(s)
    Rodes, Sanja
    Year published
    2014
    Metadata
    Show full item record
    Abstract
    In 2007, the actor Brad Pitt and the architectural firms GRAFT and William McDonough & Partners commenced a project in the Lower Ninth Ward, a suburb of New Orleans. The idea was to build new houses for those residents who had lost their homes to Hurricane Katrina two years before. The Make It Right Foundation commissioned twenty-one architectural firms to design green, flood-resistant family houses. This paper aims to investigate how the reconstruction of the Lower Ninth Ward became an international media event and the type of problems it exposes in the domain of contemporary architecture. An attempt is also made to define ...
    View more >
    In 2007, the actor Brad Pitt and the architectural firms GRAFT and William McDonough & Partners commenced a project in the Lower Ninth Ward, a suburb of New Orleans. The idea was to build new houses for those residents who had lost their homes to Hurricane Katrina two years before. The Make It Right Foundation commissioned twenty-one architectural firms to design green, flood-resistant family houses. This paper aims to investigate how the reconstruction of the Lower Ninth Ward became an international media event and the type of problems it exposes in the domain of contemporary architecture. An attempt is also made to define and investigate the impact of a celebrity leading figure on both the designing and reconstruction processes, as well as possibly the new agency of image in architecture and architecture itself: architectural images as a recognizable media that are used as a tool for marketing and branding. Using the discourse analysis as a method of research, this paper explores the confluence of international attention and image consciousness, where the architectural image is used as a powerful tool of mass media in an attempt to communicate the altered representation of this New Orleans suburb.
    View less >
    Journal Title
    The International Journal of the Image
    Volume
    4
    Issue
    1
    Publisher URI
    https://ontheimage.com/journal
    Copyright Statement
    © The Author(s) 2014. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal’s website or contact the author.
    Subject
    Architectural History and Theory
    Visual Arts and Crafts
    Historical Studies
    Publication URI
    http://hdl.handle.net/10072/61445
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E
    • TEQSA: PRV12076

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander