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  • Can the emotion of disgust be harnessed to promote hand hygiene? Experimental and field-based tests

    Author(s)
    Porzig-Drummond, Renata
    Stevenson, Richard
    Case, Trevor
    Oaten, Megan
    Griffith University Author(s)
    Oaten, Megan
    Year published
    2009
    Metadata
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    Abstract
    Two studies carried out in Sydney, Australia explored whether inducing disgust may be a useful addition to hand-hygiene interventions. Experiment 1 employed a novel laboratory measure of hand hygiene, and tested whether a brief (3-min) video-based intervention using disgust/education, improved hand hygiene relative to education alone and a control condition. On test, a week later, the disgust intervention significantly exceeded the education and control condition combined, although the effect size was modest. Experiment 2 examined the generality of this effect in a field study. During a baseline period, soap and paper towel ...
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    Two studies carried out in Sydney, Australia explored whether inducing disgust may be a useful addition to hand-hygiene interventions. Experiment 1 employed a novel laboratory measure of hand hygiene, and tested whether a brief (3-min) video-based intervention using disgust/education, improved hand hygiene relative to education alone and a control condition. On test, a week later, the disgust intervention significantly exceeded the education and control condition combined, although the effect size was modest. Experiment 2 examined the generality of this effect in a field study. During a baseline period, soap and paper towel use in a series of washrooms were covertly monitored. This was followed by an intervention period, in which two washrooms received disgust/education-based posters and a further two, educational posters, exhorting participants to wash their hands. A follow-up period, after the posters were removed, was also monitored. The disgust-based intervention was significantly better at promoting hand hygiene. These findings suggest that even brief disgust-based interventions may be successful and that these can be tested and developed under laboratory conditions.
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    Journal Title
    Social Science & Medicine
    Volume
    68
    Issue
    6
    DOI
    https://doi.org/10.1016/j.socscimed.2009.01.013
    Subject
    Biomedical and clinical sciences
    Economics
    Human society
    Publication URI
    http://hdl.handle.net/10072/61453
    Collection
    • Journal articles

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