An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event
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This paper examines the factors that contribute to the meaning participants hold for charity sport events. Specifically, the paper investigates the role of three value-laden constructs; along with participation motives, to understand participant attachment to a charity sport event. An online questionnaire was given to participants in the Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (n=568) following the event. Data analysis revealed two recreational event motives, three motives for charitable giving, and three value-laden constructs contribute to attachment to the charity sport event. In addition, the results revealed the value-laden constructs make a stronger contribution to event attachment than the participation motives. Suggestions are made for increasing the meaning held for the event through community building, calls to action, and customization.
© 2014 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Managing Leisure on 13 Feb 2014, available online: http://www.tandfonline.com/doi/abs/10.1080/13606719.2014.885715
Sport and Leisure Management