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  • Predicting Wine Tourism Intention: Destination Image and Self-congruity

    Author(s)
    Pratt, Marlene A
    Sparks, Beverley
    Griffith University Author(s)
    Pratt, Marlene A.
    Sparks, Beverley A.
    Year published
    2014
    Metadata
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    Abstract
    Using the context of wine tourism, this study tests an integrated structural model of destination factors and self-congruity to predict behavioral intentions. A survey of 696 respondents throughout Australia showed that functional destination image, affective destination image, and self-congruity predict attitude toward wine tourism, which in turn predicts behavioral intentions. The moderating influence of wine involvement was also tested through multigroup and latent mean analysis. Consumers who were highly involved with wine appeared to be more influenced by affective destination image and self-congruity than those who ...
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    Using the context of wine tourism, this study tests an integrated structural model of destination factors and self-congruity to predict behavioral intentions. A survey of 696 respondents throughout Australia showed that functional destination image, affective destination image, and self-congruity predict attitude toward wine tourism, which in turn predicts behavioral intentions. The moderating influence of wine involvement was also tested through multigroup and latent mean analysis. Consumers who were highly involved with wine appeared to be more influenced by affective destination image and self-congruity than those who indicated low wine involvement
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    Journal Title
    Journal of Travel & Tourism Marketing
    Volume
    31
    Issue
    4
    DOI
    https://doi.org/10.1080/10548408.2014.883953
    Subject
    Commercial services
    Marketing
    Tourism
    Tourism forecasting
    Publication URI
    http://hdl.handle.net/10072/61910
    Collection
    • Journal articles

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