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  • Impression of Liusanjie: Effect of Mood on Experience and Satisfaction

    Author(s)
    Huang, Yanling
    Scott, Noel
    Ding, Peiyi
    Cheng, Daoping
    Griffith University Author(s)
    Scott, Noel
    Year published
    2012
    Metadata
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    Abstract
    This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing ...
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    This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word-of-mouth recommendations.
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    Journal Title
    International Journal of Tourism Research
    Volume
    14
    Issue
    1
    DOI
    https://doi.org/10.1002/jtr.829
    Subject
    Tourism Management
    Business and Management
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/62005
    Collection
    • Journal articles

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