Impression of Liusanjie: Effect of Mood on Experience and Satisfaction
Author(s)
Huang, Yanling
Scott, Noel
Ding, Peiyi
Cheng, Daoping
Griffith University Author(s)
Year published
2012
Metadata
Show full item recordAbstract
This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing ...
View more >This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word-of-mouth recommendations.
View less >
View more >This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word-of-mouth recommendations.
View less >
Journal Title
International Journal of Tourism Research
Volume
14
Issue
1
Subject
Tourism Management
Business and Management
Marketing
Tourism