Storytelling: Beyond the Academic Article: Using Ficiton, Art and Literary Techniques to Communicate
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In this guest editorial we have two aims. First, to outline the background to, and motivation for, this special issue, which called for contributions that went beyond the academic article and used fiction and other literary techniques to communicate; and second, to introduce the papers and briefly outline their contribution. We conclude the editorial with some reflections on the preparation of this issue and a call for academics to embrace the uncertainty associated with communicating their ideas in novel forms.
Journal of Corporate Citizenship
© 2014 Greenleaf Publishing. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Organisation and Management Theory