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dc.contributor.authorTrenberth, Linda
dc.contributor.authorHassan, David
dc.contributor.editorLinda Trenberth and David Hassan
dc.date.accessioned2019-04-01T22:47:32Z
dc.date.available2019-04-01T22:47:32Z
dc.date.issued2012
dc.date.modified2014-09-09T23:32:19Z
dc.identifier.isbn978-0-203-85841-7
dc.identifier.doi10.4324/9780203858417
dc.identifier.urihttp://hdl.handle.net/10072/62849
dc.description.abstractContemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
dc.description.publicationstatusYes
dc.publisherRoutledge
dc.publisher.placeLondon
dc.relation.ispartofstudentpublicationN
dc.rights.retentionY
dc.subject.fieldofresearchOrganisational Planning and Management
dc.subject.fieldofresearchcode150312
dc.titleManaging Sport Business: An Introduction
dc.typeBook
dc.type.descriptionA3 - Books (Edited)
dc.type.codea3x
gro.facultyGriffith Business School
gro.hasfulltextNo Full Text
gro.griffith.authorTrenberth, Linda


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