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dc.contributor.authorRoberts, Robin Elaine
dc.contributor.editorTerry Birkett
dc.date.accessioned2017-05-03T14:14:35Z
dc.date.available2017-05-03T14:14:35Z
dc.date.issued2014
dc.date.modified2014-09-09T23:32:46Z
dc.identifier.isbn9781118362518
dc.identifier.urihttp://hdl.handle.net/10072/62865
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley
dc.publisher.placeAustralia
dc.publisher.urihttps://www.wileydirect.com.au/?s=9781118362518&lang=en
dc.relation.ispartofbooktitleInternational Marketing
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom3; 563
dc.relation.ispartofpageto35; 566
dc.relation.ispartofedition4
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleIntroduction to International Marketing; Case study 1: Using social networking tools for internaitonal marketing
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of International Business and Asian Studies
gro.hasfulltextNo Full Text
gro.griffith.authorRoberts, Robin


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