dc.contributor.author | Roberts, Robin Elaine | |
dc.contributor.editor | Terry Birkett | |
dc.date.accessioned | 2017-05-03T14:14:35Z | |
dc.date.available | 2017-05-03T14:14:35Z | |
dc.date.issued | 2014 | |
dc.date.modified | 2014-09-09T23:32:46Z | |
dc.identifier.isbn | 9781118362518 | |
dc.identifier.uri | http://hdl.handle.net/10072/62865 | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Wiley | |
dc.publisher.place | Australia | |
dc.publisher.uri | https://www.wileydirect.com.au/?s=9781118362518&lang=en | |
dc.relation.ispartofbooktitle | International Marketing | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 3; 563 | |
dc.relation.ispartofpageto | 35; 566 | |
dc.relation.ispartofedition | 4 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Management (incl. Strategy and Customer Relations) | |
dc.subject.fieldofresearchcode | 150503 | |
dc.title | Introduction to International Marketing; Case study 1: Using social networking tools for internaitonal marketing | |
dc.type | Book chapter | |
dc.type.description | B2 - Chapters (Other) | |
dc.type.code | B - Book Chapters | |
gro.faculty | Griffith Business School, Department of International Business and Asian Studies | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Roberts, Robin | |