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dc.contributor.authorRoberts, Robin Elaine
dc.contributor.editorTerry Birkett
dc.date.accessioned2019-02-08T01:31:05Z
dc.date.available2019-02-08T01:31:05Z
dc.date.issued2014
dc.date.modified2014-09-09T23:33:16Z
dc.identifier.isbn9781118362518
dc.identifier.urihttp://hdl.handle.net/10072/62882
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley
dc.publisher.placeAustralia
dc.publisher.urihttps://www.wiley.com/en-au/International+Marketing%2C+E+Text%2C+4th+Asia+Pacific+Edition-p-9780730305569
dc.relation.ispartofbooktitleInternational Marketing
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom295; 599
dc.relation.ispartofpageto318; 603
dc.relation.ispartofedition4
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleDeveloping New Goods and Services for International Markets; Case study 9: Exporting Australian avocados
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of International Business and Asian Studies
gro.hasfulltextNo Full Text
gro.griffith.authorRoberts, Robin


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