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dc.contributor.authorRoberts, Robin Elaineen_US
dc.contributor.editorTerry Birketten_US
dc.date.accessioned2019-02-08T01:31:05Z
dc.date.available2019-02-08T01:31:05Z
dc.date.issued2014en_US
dc.date.modified2014-09-09T23:33:16Z
dc.identifier.isbn9781118362518en_US
dc.identifier.urihttp://hdl.handle.net/10072/62882
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherWileyen_US
dc.publisher.placeAustraliaen_US
dc.publisher.urihttp://au.wiley.com/WileyCDA/WileyTitle/productCd-EHEP003047.htmlen_US
dc.relation.ispartofbooktitleInternational Marketingen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom295; 599en_US
dc.relation.ispartofpageto318; 603en_US
dc.relation.ispartofedition4en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleDeveloping New Goods and Services for International Markets; Case study 9: Exporting Australian avocadosen_US
dc.typeBook chapteren_US
dc.type.descriptionB2 - Book Chapters (Non HERDC Eligible)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyGriffith Business School, Department of International Business and Asian Studiesen_US
gro.hasfulltextNo Full Text
gro.griffith.authorRoberts, Robin Elaine


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    Contains book chapters authored by Griffith authors.

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