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dc.contributor.authorWeaven, Scott K
dc.contributor.authorGrace, Debra A
dc.contributor.authorFrazer, Lorelle
dc.contributor.authorGiddings, Jeffery
dc.date.accessioned2017-05-03T12:49:21Z
dc.date.available2017-05-03T12:49:21Z
dc.date.issued2014
dc.date.modified2014-09-17T22:30:37Z
dc.identifier.issn1611-1699
dc.identifier.doi10.3846/16111699.2012.711362
dc.identifier.urihttp://hdl.handle.net/10072/62924
dc.description.abstractIn this study, we develop and examine the network of relationships explaining perceived conflict in franchise relationships from a franchisee perspective. Our research contributes to the current knowledge of asymmetric exchange relationships through demonstrating the importance of a franchisee's expectations confirmation, relational trust and relationship satisfaction in franchisee assessments of network conflict. The goal of this paper is to empirically examine (1) the relationship between franchisee perceptions of information quality (information dissemination and information search) and the confirmation of franchisee performance expectations, (2) franchisee characterizations of their relationships with their franchisors in terms of relational sentiments such as trust and relational satisfaction, communication and conflict management, (3) the relationship between franchisee satisfaction and perceived conflict, and (4) the moderating effect of franchisee experience on the relationship between franchisee satisfaction and franchisee perceptions of conflict. Empirical results, utilizing a sample of 345 franchisees in Australia, present strong evidence for the support of nine of the ten hypotheses drawn from the conceptual model. Specifically, data reveal that in an effort to cultivate a network of cooperative and satisfied franchisees, franchisors should adopt strategies that promote the timely dissemination of relevant and meaningful pre- and post-entry information, open communication exchange, transparent conflict management systems and personalized support in accommodating individual franchisee needs.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.publisherTaylor & Francis
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom316
dc.relation.ispartofpageto334
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Business Economics and Management
dc.relation.ispartofvolume15
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchApplied Economics
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchBanking, Finance and Investment
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1402
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1502
dc.titleProcessual Antecedents of Perceived Channel Conflict in Franchising
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorGiddings, Jeff M.
gro.griffith.authorWeaven, Scott K.
gro.griffith.authorGrace, Debra A.


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