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dc.contributor.authorDelaney, Deborahen_US
dc.contributor.authorGuilding, Christopheren_US
dc.contributor.authorMcManus, Lisaen_US
dc.date.accessioned2017-05-03T13:23:38Z
dc.date.available2017-05-03T13:23:38Z
dc.date.issued2014en_US
dc.date.modified2014-09-17T22:32:31Z
dc.identifier.issn1813-5498en_US
dc.identifier.doi10.7903/cmr.10174en_US
dc.identifier.urihttp://hdl.handle.net/10072/62979
dc.description.abstractThis study examines the use of intuition in sponsorship decision-making and seeks to identify factors affecting intuition's use in the process. Findings support the view that intuition plays an important role in sponsorship decision-making. Support is also provided for the expectation that sponsorship decision-making in large organisations with more formalised decision-making processes is less intuitively based. Furthermore, organisations that place high importance on a trusting relationship when entering into a sponsorship arrangement use relatively high levels of intuition. An association was also found between three aspects of risk exposure and the use of intuition in sponsorship decision-making. This study advances our understanding of the nature of the role of intuition in sponsorship decision-making. The importance of intuition in sponsorship decision- making has been examined in the investment decision-making literature but not the sponsorship literature, and with recent calls for greater use of formalised analytical procedures in sponsorship decision-making, it appears there is considerable potential for decision-makers in the sponsorship area to draw on points of focus raised in this study.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent150002 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.publisherAcademy of Taiwan Information Systems Researchen_US
dc.publisher.placeTaiwan, Republic of Chinaen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom33en_US
dc.relation.ispartofpageto58en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalContemporary Management Researchen_US
dc.relation.ispartofvolume10en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchInformation Systems Managementen_US
dc.subject.fieldofresearchManagement Accountingen_US
dc.subject.fieldofresearchcode080609en_US
dc.subject.fieldofresearchcode150105en_US
dc.titleThe use of intuition in the sponsorship decision-making processen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Accounting, Finance and Economicsen_US
gro.rights.copyright© 2014 Academy of Taiwan Information Systems Research. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.hasfulltextFull Text
gro.griffith.authorDelaney, Deborah A.
gro.griffith.authorGuilding, Christopher J.
gro.griffith.authorMcManus, Lisa A.


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