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dc.contributor.authorCox, Natasha
dc.contributor.authorGyrd-Jones, Richard
dc.contributor.authorGardiner, Sarah
dc.date.accessioned2017-05-03T16:01:04Z
dc.date.available2017-05-03T16:01:04Z
dc.date.issued2014
dc.date.modified2014-09-23T00:15:29Z
dc.identifier.issn2212-571X
dc.identifier.doi10.1016/j.jdmm.2014.01.004
dc.identifier.urihttp://hdl.handle.net/10072/63077
dc.description.abstractAchieving a consistent brand experience across a destination and all brand-touch points is a major challenge in destination branding efforts. Strategies to manage the complexity of coordination across multiple network stakeholders are therefore critical for destination management organisations. How- ever, theories to inform these strategies are limited. This paper proposes that internal brand manage- ment theory provides a framework to explore strategies that may increase operator buy-in to the destination brand, thus creating a more consistent brand experience for visitors. Semi-structured interviews with members of a destination brand network indicate that highly centralised networks hinder operator buy-in to the destination brand. Informal communication via more personalised sub- networks rather than directive leadership appear to facilitate knowledge sharing and create support mechanisms that promote brand citizenship behaviours. This study advances destination brand manage- ment theory and provides practical insights into destination brand management practices.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeNetherlands
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom85
dc.relation.ispartofpageto95
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Destination Marketing & Management
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchPolicy and administration
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350804
dc.subject.fieldofresearchcode4407
dc.titleInternal brand management of destination brands: Exploring the roles of destination management organisations and operators
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.hasfulltextNo Full Text
gro.griffith.authorGardiner, Sarah J.
gro.griffith.authorGyrd-Jones, Richard
gro.griffith.authorMontesalvo, Natasha H.


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