The Voice Behind Choice: Understanding Key Motives that Drive Consumer Home Choice
Author(s)
Khoo-Lattimore, C
Thyne, M
Griffith University Author(s)
Year published
2008
Metadata
Show full item recordAbstract
"Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their ...
View more >"Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their implications for academics and practitioners. It then concludes with a contribution to existing housing choice literature ? that consumers? choice for a home can be driven by non-economic, non-calculative and less tangible factors."
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View more >"Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their implications for academics and practitioners. It then concludes with a contribution to existing housing choice literature ? that consumers? choice for a home can be driven by non-economic, non-calculative and less tangible factors."
View less >
Journal Title
Pacific Rim Property Research Journal
Volume
14
Issue
1
Subject
Built environment and design
Economics
Commerce, management, tourism and services
Marketing not elsewhere classified