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  • The Voice Behind Choice: Understanding Key Motives that Drive Consumer Home Choice

    Author(s)
    Khoo-Lattimore, C
    Thyne, M
    Griffith University Author(s)
    Khoo, Catheryn S.
    Year published
    2008
    Metadata
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    Abstract
    "Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their ...
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    "Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their implications for academics and practitioners. It then concludes with a contribution to existing housing choice literature ? that consumers? choice for a home can be driven by non-economic, non-calculative and less tangible factors."
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    Journal Title
    Pacific Rim Property Research Journal
    Volume
    14
    Issue
    1
    Publisher URI
    http://www.prres.net/index.htm?http://www.prres.net/Journals/Research_Journal.htm
    Subject
    Built environment and design
    Economics
    Commerce, management, tourism and services
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/63189
    Collection
    • Journal articles

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