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dc.contributor.authorKhoo-Lattimore, C
dc.contributor.authorThyne, M
dc.date.accessioned2017-05-03T16:17:41Z
dc.date.available2017-05-03T16:17:41Z
dc.date.issued2008
dc.date.modified2014-09-24T05:01:06Z
dc.identifier.issn1444-5921
dc.identifier.urihttp://hdl.handle.net/10072/63189
dc.description.abstract"Despite the huge importance of the residential real estate market to New Zealand?s economy, our knowledge of the non-calculative reasons that drive home buyers? choices is limited. This interpretive study sought to identify and understand the motives that underlie actual home choices through ZMET (Zaltman Metaphor Elicitation Technique). This paper focuses on Step Eight of the ZMET interview process where respondents have created mental maps using constructs that have been elicited throughout the interview. It identifies twenty key motives underlying home choices, presents three of these motives in detail and discusses their implications for academics and practitioners. It then concludes with a contribution to existing housing choice literature ? that consumers? choice for a home can be driven by non-economic, non-calculative and less tangible factors."
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPacific Rim Real Estate Society
dc.publisher.placeChina
dc.publisher.urihttp://www.prres.net/index.htm?http://www.prres.net/Journals/Research_Journal.htm
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom81
dc.relation.ispartofpageto94
dc.relation.ispartofissue1
dc.relation.ispartofjournalPacific Rim Property Research Journal
dc.relation.ispartofvolume14
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchBuilt Environment and Design
dc.subject.fieldofresearchEconomics
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode12
dc.subject.fieldofresearchcode14
dc.subject.fieldofresearchcode15
dc.titleThe Voice Behind Choice: Understanding Key Motives that Drive Consumer Home Choice
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo-Lattimore, Catheryn S.


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