Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants
Journal Title
Sport Marketing Quarterly
Volume
21
Issue
4
Publisher URI
Copyright Statement
© 2012 West Virginia University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Commerce, Management, Tourism and Services not elsewhere classified
Commercial Services
Marketing