• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • The Exploratory Social-Mediatized Gaze: Reactions of Virtual Tourists to an Inflammatory YouTube Incident

    Author(s)
    Shakeela, Aishath
    Weaver, David
    Griffith University Author(s)
    Shakeela, Aishath
    Year published
    2016
    Metadata
    Show full item record
    Abstract
    Social media are revolutionizing the way that destinations are being portrayed and perceived, yet remain underresearched in tourism. Netnographic analysis of 7,187 international comments on a YouTube video depicting an antitourist incident in the Maldives revealed two opposing social representations of the social-mediatized gaze. The first is hegemonic and tolerant, and indicative of resolution-based dialectics. The second is polemical and intolerant, and indicative of conflict-based dialectics, replete with anti-Islamic rhetoric. Social media, because of the interplay of proximity to and distance from the relevant inflammatory ...
    View more >
    Social media are revolutionizing the way that destinations are being portrayed and perceived, yet remain underresearched in tourism. Netnographic analysis of 7,187 international comments on a YouTube video depicting an antitourist incident in the Maldives revealed two opposing social representations of the social-mediatized gaze. The first is hegemonic and tolerant, and indicative of resolution-based dialectics. The second is polemical and intolerant, and indicative of conflict-based dialectics, replete with anti-Islamic rhetoric. Social media, because of the interplay of proximity to and distance from the relevant inflammatory visual stimuli, attracts and amplifies the latter social representation and suppresses the former. However, because of viewer attention ephemerality, associated projections of power in the comments may not have a lasting negative impact on the destination.
    View less >
    Journal Title
    Journal of Travel Research
    Volume
    55
    Issue
    1
    DOI
    https://doi.org/10.1177/0047287514532369
    Subject
    Marketing
    Tourism
    Tourist behaviour and visitor experience
    Tourism not elsewhere classified
    Impacts of tourism
    Publication URI
    http://hdl.handle.net/10072/63510
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E
    • TEQSA: PRV12076

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander