Colour's Public Profile

Abstract

This paper reflects on the perceived evolution of colour's role in society. A comparison is made between the former and current ways that colour has been presented to the general public. These media include paint catalogues, and the increased reference to colour theory in such catalogues, as well as articles on colour in print, along with the extensive use of colour in architecture and homewares. Further, acknowledgement is given to the role that digital media plays, presenting colour in a variety of comprehensive and interactive formats, thereby facilitating access and understanding, without the need for costly materials and experience with traditional media. Reference is made to the Pantone company's transition from its earlier roles with media in the creative industries, to the extensive marketing of diverse product ranges to the broader community of today. After teaching colour for over twenty-five years, the author discusses how student numbers, gender proportions, and the variety of student educational disciplines and cultural backgrounds have all increased during that period.

The author also posits that the awareness, understanding and use of colour, once the domain of the creative professional, are now increasing within the general public. As a consequence, there appears to be a secure role for colour in society well into the future.