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  • Heritage Tourism in Malaysia: Fostering a Collective National Identity in an Ethnically Diverse Country

    Author(s)
    Butler, G
    Khoo-Lattimore, C
    Mura, P
    Griffith University Author(s)
    Khoo, Catheryn S.
    Year published
    2014
    Metadata
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    Abstract
    As the processes associated with globalisation swiftly erode distinct cultures and identities, it has been argued that heritage attractions have emerged as powerful communicators in developing collective national identities. Although many countries reveal histories and collective pasts that are universally representative of homogenous populations, Malaysia represents a distinctly contrasting scenario. Malaysian heritage attractions do not necessarily represent a singular population but three distinctive ethnic groups. Thus, selecting heritage attractions that appropriately represent Malaysia remains a complicated issue. Using ...
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    As the processes associated with globalisation swiftly erode distinct cultures and identities, it has been argued that heritage attractions have emerged as powerful communicators in developing collective national identities. Although many countries reveal histories and collective pasts that are universally representative of homogenous populations, Malaysia represents a distinctly contrasting scenario. Malaysian heritage attractions do not necessarily represent a singular population but three distinctive ethnic groups. Thus, selecting heritage attractions that appropriately represent Malaysia remains a complicated issue. Using photographs as "real-world" variables to supplement focus-group interviews, this article reveals that young Malaysians exhibit a limited understanding of religious heritage attractions and have developed identities that are highly specific to their ethnicity and own religious beliefs. However, the stories told by several respondents also show that Malaysia's ethnic- or religious-centred heritage attractions have the power to foster a simultaneous collective national identity if promoted effectively.
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    Journal Title
    Asia Pacific Journal of Tourism Research
    Volume
    19
    Issue
    2
    DOI
    https://doi.org/10.1080/10941665.2012.735682
    Subject
    Tourism
    Tourism marketing
    Publication URI
    http://hdl.handle.net/10072/63614
    Collection
    • Journal articles

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