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dc.contributor.authorKhoo-Lattimore, C
dc.contributor.authorPrideaux, B
dc.date.accessioned2017-05-03T16:17:38Z
dc.date.available2017-05-03T16:17:38Z
dc.date.issued2013
dc.identifier.issn0966-9582
dc.identifier.doi10.1080/09669582.2013.815765
dc.identifier.urihttp://hdl.handle.net/10072/63622
dc.description.abstractThis paper examines the work done by tourism researchers to understand why tourists make travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to change their transport mode and destination choice towards more sustainable outcomes. It notes the growing recognition of an understanding of the psychological factors underlying tourist behaviour and the growing use of photography and photo elicitation in tourism research. It makes a case for using the Zaltman metaphor elicitation technique (ZMET) to develop a deeper understanding of the reluctance of consumers to choose environmentally friendly transport modes. ZMET is a technique for eliciting inter-related notions that influence thought and behaviour. Derived from Freudian psychology, ZMET is a projective technique based on the notion of unconscious and repressed thoughts - thoughts that patients were unwilling or unable to reveal to their psychologists. It uses respondents' pictures as entry points to understanding the respondents' actions. The ten steps used by ZMET are described. An evaluation of the technique's use in non-tourism research is given, along with a discussion about why ZMET has rarely been used in many academic studies.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1036
dc.relation.ispartofpageto1048
dc.relation.ispartofissue7
dc.relation.ispartofjournalJournal of Sustainable Tourism
dc.relation.ispartofvolume21
dc.rights.retentionY
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchHuman geography
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350804
dc.subject.fieldofresearchcode4406
dc.titleZMET: A Psychological Approach to Understanding Unsustainable Tourism Mobility.
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo, Catheryn S.


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