• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • NCAA March Madness: An investigation of gender coverage in USA Today during the NCAA Basketball Tournaments

    Author(s)
    G. Cooper, Coyte
    Eagleman, Andrea
    C. Laucella, Pamela
    Griffith University Author(s)
    Geurin, Andrea
    Year published
    2009
    Metadata
    Show full item record
    Abstract
    In today's economic environment, the United States newspaper industry has realized a severe period of decline in terms of circulation and overall consumer interest (Sullivan-Getty, 2009). While several major newspapers ceased existence in 2008, the USA Today remained the most popular American newspaper with a daily circulation well over 2.2 million (Sutel, 2008). However, with recent changes in consumer travel, the newspaper is expected to lose its position as the top U.S. daily following a 17% drop in circulation from April to September (Vanacore, 2009). With this in mind, it is critical that the USA Today identifies business ...
    View more >
    In today's economic environment, the United States newspaper industry has realized a severe period of decline in terms of circulation and overall consumer interest (Sullivan-Getty, 2009). While several major newspapers ceased existence in 2008, the USA Today remained the most popular American newspaper with a daily circulation well over 2.2 million (Sutel, 2008). However, with recent changes in consumer travel, the newspaper is expected to lose its position as the top U.S. daily following a 17% drop in circulation from April to September (Vanacore, 2009). With this in mind, it is critical that the USA Today identifies business strategies that will allow it to increase its circulation in years to come. In particular, it is more important than ever that the newspaper is aware of the content being delivered to consumers to ensure that it is delivering a highly competitive product. Thus, the purpose of the study is to investigate the coverage during the men's and women's NCAA Basketball Championships to determine whether the newspaper is providing content to maximize its potential reach with sport consumers.
    View less >
    Journal Title
    Journal of Intercollegiate Sport
    Volume
    2
    Publisher URI
    https://journals.ku.edu/jis/article/view/10120
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Human Movement and Sports Sciences
    Publication URI
    http://hdl.handle.net/10072/63627
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander