NCAA March Madness: An investigation of gender coverage in USA Today during the NCAA Basketball Tournaments
Author(s)
G. Cooper, Coyte
Eagleman, Andrea
C. Laucella, Pamela
Griffith University Author(s)
Year published
2009
Metadata
Show full item recordAbstract
In today's economic environment, the United States newspaper industry has realized a severe period of decline in terms of circulation and overall consumer interest (Sullivan-Getty, 2009). While several major newspapers ceased existence in 2008, the USA Today remained the most popular American newspaper with a daily circulation well over 2.2 million (Sutel, 2008). However, with recent changes in consumer travel, the newspaper is expected to lose its position as the top U.S. daily following a 17% drop in circulation from April to September (Vanacore, 2009). With this in mind, it is critical that the USA Today identifies business ...
View more >In today's economic environment, the United States newspaper industry has realized a severe period of decline in terms of circulation and overall consumer interest (Sullivan-Getty, 2009). While several major newspapers ceased existence in 2008, the USA Today remained the most popular American newspaper with a daily circulation well over 2.2 million (Sutel, 2008). However, with recent changes in consumer travel, the newspaper is expected to lose its position as the top U.S. daily following a 17% drop in circulation from April to September (Vanacore, 2009). With this in mind, it is critical that the USA Today identifies business strategies that will allow it to increase its circulation in years to come. In particular, it is more important than ever that the newspaper is aware of the content being delivered to consumers to ensure that it is delivering a highly competitive product. Thus, the purpose of the study is to investigate the coverage during the men's and women's NCAA Basketball Championships to determine whether the newspaper is providing content to maximize its potential reach with sport consumers.
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View more >In today's economic environment, the United States newspaper industry has realized a severe period of decline in terms of circulation and overall consumer interest (Sullivan-Getty, 2009). While several major newspapers ceased existence in 2008, the USA Today remained the most popular American newspaper with a daily circulation well over 2.2 million (Sutel, 2008). However, with recent changes in consumer travel, the newspaper is expected to lose its position as the top U.S. daily following a 17% drop in circulation from April to September (Vanacore, 2009). With this in mind, it is critical that the USA Today identifies business strategies that will allow it to increase its circulation in years to come. In particular, it is more important than ever that the newspaper is aware of the content being delivered to consumers to ensure that it is delivering a highly competitive product. Thus, the purpose of the study is to investigate the coverage during the men's and women's NCAA Basketball Championships to determine whether the newspaper is providing content to maximize its potential reach with sport consumers.
View less >
Journal Title
Journal of Intercollegiate Sport
Volume
2
Publisher URI
Subject
Commerce, Management, Tourism and Services not elsewhere classified
Human Movement and Sports Sciences