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  • Does it matter whether friends, parents, or peers drink walk? Identifying which normative influences predict young pedestrian’s decisions to walk while intoxicated

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    Author(s)
    Gannon, Billy
    Rosta, Lisa
    Reeve, Maria
    Hyde, Melissa K
    Lewis, Ioni
    Griffith University Author(s)
    Hyde, Melissa K.
    Year published
    2014
    Metadata
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    Abstract
    Drink walking, that is walking in a public place while intoxicated, is associated with increased risk of injury and fatality. Young people and males are especially prone to engaging in this behaviour, yet little is known about the factors associated with individual's decisions to drink walk. The present research explores the role of different normative influences (friendship group norm, parent group norm, university peer group norm) and perceived risk, within an extended theory of planned behaviour (TPB) framework, in predicting young people's self-reported drink walking intentions. One hundred and eighteen young people (aged ...
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    Drink walking, that is walking in a public place while intoxicated, is associated with increased risk of injury and fatality. Young people and males are especially prone to engaging in this behaviour, yet little is known about the factors associated with individual's decisions to drink walk. The present research explores the role of different normative influences (friendship group norm, parent group norm, university peer group norm) and perceived risk, within an extended theory of planned behaviour (TPB) framework, in predicting young people's self-reported drink walking intentions. One hundred and eighteen young people (aged 17-25 years) completed a survey including sociodemographic measures and extended TPB measures related to drink walking. Overall the extended TPB explained 72.8% of the variance in young people's intentions to drink walk in the next six months with attitude, perceived behavioural control, friendship group norm, and gender (male) emerging as significant predictors. Males, as compared with females, had higher intentions to drink walk and lower perceptions of risk regarding drink walking. Together, these findings provide a clearer indication of the salient normative influences and gender differences in young pedestrian's decisions to walk while intoxicated. Such findings can be used to inform future interventions designed to reduce injuries and fatalities associated with drink walking.
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    Journal Title
    Transportation research. Part F: Traffic psychology and behaviour
    Volume
    22
    DOI
    https://doi.org/10.1016/j.trf.2013.10.007
    Copyright Statement
    © 2014 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Psychology and Cognitive Sciences not elsewhere classified
    Transportation and Freight Services
    Psychology
    Publication URI
    http://hdl.handle.net/10072/63779
    Collection
    • Journal articles

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