Show simple item record

dc.contributor.authorArli, Denni
dc.contributor.authorCadeaux, Jack
dc.contributor.editorProfessor David Crowther
dc.date.accessioned2017-05-03T16:12:45Z
dc.date.available2017-05-03T16:12:45Z
dc.date.issued2014
dc.identifier.issn17471117
dc.identifier.doi10.1108/SRJ-10-2012-0116
dc.identifier.urihttp://hdl.handle.net/10072/64019
dc.description.abstractPurpose - The aim of this study is to explore drivers of corporate community involvement (CCI) initiatives and the challenges faced by companies in measuring the social impact of their initiatives in Australia. Design/methodology/approach - The authors conducted semi-structured interviews with various corporate social responsibility (CSR) or CCI managers from Australian companies and their not-for-profit (NFP) partners. The final sample consists of 27 managers from a mix of industries. Findings - The study shows that stakeholder's salience may have an impact on CCI activities, especially in the area of measurements and reporting activities. Moreover, while some companies have attempted to measure the social impact of their initiatives, a large number of companies have not. This is all the more surprising given the recent focus in marketing on accountability and measurement. The results show three challenges: lack of interest, lack of resources and lack of consensus. Subsequently, the authors offer some research propositions to underline these challenges. Originality/value - This study focuses on CCI which is one of the most visible parts of corporate social responsibility (CSR). It draws on interviews with various managers in charge of companies' CSR or CCI.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent199501 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom161
dc.relation.ispartofpageto183
dc.relation.ispartofissue1
dc.relation.ispartofjournalSocial Responsibility Journal
dc.relation.ispartofvolume10
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchPolicy and Administration
dc.subject.fieldofresearchSociology
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1605
dc.subject.fieldofresearchcode1608
dc.titleDrivers of corporate community involvement and challenges in measuring its impact
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2014 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2015-02-16T01:34:13Z
gro.hasfulltextFull Text
gro.griffith.authorArli, Denni


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record