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dc.contributor.authorSotiriadou, P
dc.contributor.authorWicker, P
dc.contributor.authorQuick, S
dc.date.accessioned2017-05-04T00:13:18Z
dc.date.available2017-05-04T00:13:18Z
dc.date.issued2014
dc.identifier.issn1360-6719
dc.identifier.doi10.1080/13606719.2014.885718
dc.identifier.urihttp://hdl.handle.net/10072/64076
dc.description.abstractPrevious research revealed that sport clubs increasingly experience problems regarding the recruitment and retention of members. Demographic shifts in Western societies (e.g. low birth rates, more females, and old people) and an increasing number of leisure substitutes and sport providers on the market contribute to decreasing club memberships. Also, the pay as you play trend combined with increased opportunities to play sport in a more non-organised fashion intensifies pressures on clubs to sustain their viability. By applying the sport development processes framework, this study examined the attraction and retention processes of cycling members in Australia. Data were gathered via interviews with cycling representatives at a national, state, and club level. The results suggest that cycling clubs experience difficulties offering value for money. The findings have implications for club management. Club managers should actively engage in marketing activities that highlight the social value of sport clubs as well as skill development.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom345
dc.relation.ispartofpageto358
dc.relation.ispartofissue5
dc.relation.ispartofjournalManaging Leisure
dc.relation.ispartofvolume19
dc.rights.retentionY
dc.subject.fieldofresearchCommercial Services not elsewhere classified
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150499
dc.subject.fieldofresearchcode150699
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleAttracting and retaining club members in times of changing societies: The case of cycling in Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2014 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Managing Leisure on 13 Feb 2014, available online: http://www.tandfonline.com/doi/abs/10.1080/13606719.2014.885718
gro.hasfulltextFull Text
gro.griffith.authorSotiriadou, Popi
gro.griffith.authorWicker, Pamela V.


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