International Franchising Research: Some Thoughts on the What, Where, When, and How
The purpose of this article is to examine the present state of international franchising research. We consider the origins and evolution of franchising as an enterprise form and summarize relevant research in this area. We advance and substantiate the premise that franchising research in the global arena has largely followed the geographic expansion trajectory of the franchise industry. And, based on these themes, we conclude by identifying a series of significant research topics in the international franchising domain.
Journal of Marketing Channels
Marketing Management (incl. Strategy and Customer Relations)