Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors
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The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.
Health Marketing Quarterly
Copyright 2014 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Health Marketing Quarterly on 13 Aug 2014, available online: http://www.tandfonline.com/doi/abs/10.1080/07359683.2014.936276
Consumer-Oriented Product or Service Development