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dc.contributor.authorCherrier, Heleneen_US
dc.contributor.authorGurrieri, Laurenen_US
dc.date.accessioned2017-05-03T13:19:37Z
dc.date.available2017-05-03T13:19:37Z
dc.date.issued2014en_US
dc.identifier.issn0267257Xen_US
dc.identifier.doi10.1080/0267257X.2013.850110en_US
dc.identifier.urihttp://hdl.handle.net/10072/64134
dc.description.abstractWe employ Giddens' structuration theory to gain insights into the interaction between upstream/midstream and downstream social marketing perspectives. This is conducted through thirteen phenomenological interviews with informants who stand outside of the practice of alcohol consumption through their voluntary engagement in one month of sobriety. Our study identifies the 'modalities' located at the intersection between individual actions and the institutions of alcohol. By identifying these 'modalities', we conceptualise social marketing in interaction, which incorporates the institutional orders of domination, signification and legitimation, and the individual actions of power, communication and sanction. Specific domains of interventions are identified, namely marketplace offerings and promotional techniques, social grouping and positional status and rituals and traditions, through which social marketers can enact social change.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom607en_US
dc.relation.ispartofpageto633en_US
dc.relation.ispartofissue7-8en_US
dc.relation.ispartofjournalJournal of Marketing Managementen_US
dc.relation.ispartofvolume30en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleFraming social marketing as a system of interaction: A neo-institutional approach to alcohol abstinenceen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text
gro.griffith.authorCherrier, Helene


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