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  • Confucian-heritage travel bloggers: Chinese Singaporean and South Korean perspectives

    Author(s)
    Ng, Liane Yuyan
    Lee, Young-Sook
    Griffith University Author(s)
    Lee, Young-Sook
    Year published
    2014
    Metadata
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    Abstract
    This article investigates the use of travel weblogs within Asian markets, in particular those with a Confucian cultural heritage, in an attempt to understand the knowledge-sharing practices of Confucian-heritage travel bloggers. Two significant Confucian markets in Asia, Chinese Singaporeans and South Koreans, are studied in this article. Results of content and semiotics analyses of 17 weblog sites from the Singaporean market and 20 from the South Korean market suggest that cultural aspects can characterise users' behaviour in virtual environments. In the studied Asian blog user communities, the Confucian value of respect ...
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    This article investigates the use of travel weblogs within Asian markets, in particular those with a Confucian cultural heritage, in an attempt to understand the knowledge-sharing practices of Confucian-heritage travel bloggers. Two significant Confucian markets in Asia, Chinese Singaporeans and South Koreans, are studied in this article. Results of content and semiotics analyses of 17 weblog sites from the Singaporean market and 20 from the South Korean market suggest that cultural aspects can characterise users' behaviour in virtual environments. In the studied Asian blog user communities, the Confucian value of respect for authority appears to be embedded, affecting the types of knowledge sharing as well as technology-enhanced sharing. The article suggests that tourism marketing researchers and practitioners should recognise that the Asian market's use of blog sites is influenced by the Confucian value of respect for authority and that practitioners are recommended to consider partnering with authority figures to deliver more 'credible' information to the wider community.
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    Journal Title
    Journal of Vacation Marketing
    Volume
    20
    Issue
    2
    DOI
    https://doi.org/10.1177/1356766713513585
    Subject
    Marketing not elsewhere classified
    Tourism not elsewhere classified
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/64169
    Collection
    • Journal articles

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