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  • Media in the Previsit Stage of the Tourist Experience: Port Campbell National Park

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    Author(s)
    D. Moyle, Brent
    Glen Croy, W.
    Griffith University Author(s)
    Moyle, Brent D.
    Year published
    2009
    Metadata
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    Abstract
    In the past 50 years there has been an enormous expansion in the number and types of protected area users. This has increased physical pressures on protected areas, and created perceptual impacts for visitors. Importantly, the role of the media in promoting and providing expectations can also be used as a tool to manage potential impacts. Within this context, research was undertaken at Port Campbell National Park (PCNP), Victoria, Australia. Implementing this study not only created awareness of the varied information sources visitor decisions were based on, but also provided valuable insights into the role of the media in ...
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    In the past 50 years there has been an enormous expansion in the number and types of protected area users. This has increased physical pressures on protected areas, and created perceptual impacts for visitors. Importantly, the role of the media in promoting and providing expectations can also be used as a tool to manage potential impacts. Within this context, research was undertaken at Port Campbell National Park (PCNP), Victoria, Australia. Implementing this study not only created awareness of the varied information sources visitor decisions were based on, but also provided valuable insights into the role of the media in the management of expectations. Results indicated that users obtain information from four sources, creating a complex user image and management scenario. An analysis of visitor expectations of the facilities and services at PCNP indicated that induced image sources created inflated expectations of functional attributes. Practical implications are provided for protected area management agencies on the importance of using the media as a tool in the previsit experience, to enhance overall satisfaction. Importantly, creating presite images of functional attributes of parks, induced information sources, may have important positive implications for overall user satisfaction.
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    Journal Title
    Tourism Analysis
    Volume
    14
    Issue
    2
    DOI
    https://doi.org/10.3727/108354209789116529
    Copyright Statement
    © 2009 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial services
    Marketing
    Tourism
    Other commerce, management, tourism and services not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/64206
    Collection
    • Journal articles

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