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dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorFry, Marie-Louiseen_US
dc.contributor.editorKenneth E. Deansen_US
dc.date.accessioned2017-05-03T13:59:57Z
dc.date.available2017-05-03T13:59:57Z
dc.date.issued2003en_US
dc.date.modified2009-09-25T04:40:09Z
dc.identifier.issn02634503en_US
dc.identifier.doi10.1108/02634500310465461en_AU
dc.identifier.urihttp://hdl.handle.net/10072/6426
dc.description.abstractE-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmeralden_US
dc.publisher.placeBradford, Englanden_US
dc.publisher.urihttp://www.emeraldinsight.com/0263-4503.htmen_AU
dc.relation.ispartofpagefrom123en_US
dc.relation.ispartofpageto128en_US
dc.relation.ispartofedition2003en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalMarketing Intelligence & Planningen_US
dc.relation.ispartofvolume21en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleE-trust: the influence of perceived interactivity on e-retailing usersen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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