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dc.contributor.authorSit, Jasonen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorBirch, Dawnen_US
dc.contributor.editorJohn Fernieen_US
dc.date.accessioned2017-04-24T11:13:25Z
dc.date.available2017-04-24T11:13:25Z
dc.date.issued2003en_US
dc.date.modified2009-09-25T04:44:33Z
dc.identifier.issn09590552en_US
dc.identifier.doi10.1108/09590550310461985en_AU
dc.identifier.urihttp://hdl.handle.net/10072/6428
dc.description.abstractEntertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail institution is a critical determinant in consumer patronage decisions. However few studies have examined the contribution of entertainment to shopping centre image. Moreover, using entertainment as a means of identifying distinct market segments has not been explored. Hence, the purpose of this study was twofold. First, a model of attributes that represented the shopping centre image was identified. Three essential attributes that have been neglected in most shopping centre studies were revealed, namely entertainment, food and security. Second, six market segments of shopping centre patrons were identified and labelled the "serious" shopper, the "entertainment" shopper, the "demanding" shopper, the "convenience" shopper, the "apathetic" shopper and the "service" shopper. In particular, the "entertainment" shopper and the "service" shopper are identified as entertainment-seeking segments. Managerial implications of the findings and future research directions are addressed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishing Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://www.emeraldinsight.com/0959-0552.htmen_AU
dc.relation.ispartofpagefrom80en_US
dc.relation.ispartofpageto94en_US
dc.relation.ispartofedition2003en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalInternational Journal of Retail & Distribution Managementen_US
dc.relation.ispartofvolume31en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleEntertainment-seeking shopping centre patrons: the missing segmentsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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