Predicting Multiple Unit Franchising: A Franchisor and Franchisee Perspective

Author(s)

Weaven, Scott

Frazer, Lorelle

Griffith University Author(s)

Frazer, Lorelle

Weaven, Scott K.

Year published

2003

Metadata

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Journal Title

Journal of Marketing Channels: distribution systems, strategy, and management

Volume

10

Issue

3/4

Subject

Marketing

Publication URI

http://hdl.handle.net/10072/6439

Collection

Journal articles