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dc.contributor.authorGrace, Debraen_US
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.editorDavid J. Carson & Audrey Gilmoreen_US
dc.date.accessioned2017-05-03T12:55:28Z
dc.date.available2017-05-03T12:55:28Z
dc.date.issued2003en_US
dc.date.modified2009-09-25T04:47:18Z
dc.identifier.issn03090566en_US
dc.identifier.doi10.1108/03090560310453993en_AU
dc.identifier.urihttp://hdl.handle.net/10072/6484
dc.description.abstractIn Australia, the child care industry has experienced substantial growth since 1991 resulting in a proliferation of child care centres throughout the country, to the point where supply of child care places is now in excess of demand. As a result, child care marketers now compete within a turbulent environment where it is vital to satisfy and retain customers in order to survive. Seeks to increase our knowledge of child care services consumption behaviour, and assist the child care marketer to understand their consumers and the difficulties they face as they interact with a service that they do not experience first hand. A self-administered survey instrument was developed and administered to a sample of child care service switchers. The results indicate significant findings within, and between choice, switching, and post-switching dimensions. The exploration of decision-making areas provides a number of practical implications not only for the child care marketer, but also for government policy makers, child care consumers, and service providers in general.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmeralden_US
dc.publisher.placeBradford, Englanden_US
dc.publisher.urihttp://www.emeraldinsight.com/0309-0566.htmen_AU
dc.relation.ispartofpagefrom107en_US
dc.relation.ispartofpageto132en_US
dc.relation.ispartofedition2003en_US
dc.relation.ispartofissue1/2en_US
dc.relation.ispartofjournalEuropean Journal of Marketingen_US
dc.relation.ispartofvolume37en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleChild care services: an exploratory study of choice, switching and search behaviouren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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