Young drivers' responses to anti-speeding and anti-drink-driving messages
Author(s)
Glendon, AI
Cernecca, L
Griffith University Author(s)
Year published
2003
Metadata
Show full item recordAbstract
This study of young drivers' responses to different message types seeking to influence driver behaviors found no differences between attitude-directed, behavior-directed, or attitude-and-behavior-directed messages in reducing reported speeding or drink-driving behavior intentions. Participants were more likely to report that they would reduce speeding than to reduce drink-driving after viewing anti-speeding and anti-drink-driving messages respectively. Enforcement theme messages were most likely to produce reductions in reported speeding behavior.This study of young drivers' responses to different message types seeking to influence driver behaviors found no differences between attitude-directed, behavior-directed, or attitude-and-behavior-directed messages in reducing reported speeding or drink-driving behavior intentions. Participants were more likely to report that they would reduce speeding than to reduce drink-driving after viewing anti-speeding and anti-drink-driving messages respectively. Enforcement theme messages were most likely to produce reductions in reported speeding behavior.
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Journal Title
Transportation Research: Part F: Traffic Psychology and Behaviour
Volume
6
Subject
Transportation, logistics and supply chains