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  • Predicting Australian adults' sun-safe behaviour: Examining the role of personal and social norms

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    Author(s)
    White, Katherine M
    Starfelt, Louise C
    Young, Ross McD
    Hawkes, Anna L
    Leske, Stuart
    Hamilton, Kyra
    Griffith University Author(s)
    Hamilton, Kyra
    Year published
    2015
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    Abstract
    Objectives To address the scarcity of comprehensive, theory-based research in the Australian context, this study, using a theory of planned behaviour (TPB) framework, investigated the role of personal and social norms to identify the key predictors of adult Australians' sun-safe intentions and behaviour. Design The study used a prospective design with two waves of data collection, 1 week apart. Methods Participants were 816 adults (48.2% men) aged between 18 and 88 years recruited from urban, regional, and rural areas of Australia. At baseline, participants completed a questionnaire assessing the standard TPB predictors ...
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    Objectives To address the scarcity of comprehensive, theory-based research in the Australian context, this study, using a theory of planned behaviour (TPB) framework, investigated the role of personal and social norms to identify the key predictors of adult Australians' sun-safe intentions and behaviour. Design The study used a prospective design with two waves of data collection, 1 week apart. Methods Participants were 816 adults (48.2% men) aged between 18 and 88 years recruited from urban, regional, and rural areas of Australia. At baseline, participants completed a questionnaire assessing the standard TPB predictors (attitude, subjective norm, and perceived behavioural control [PBC]), past behaviour, behavioural intention, and additional measures of group norm for the referent groups of friends and family, image norm, personal norm, personal choice/responsibility, and Australian identity. Seventy-one per cent of the participants (n = 577) reported on their sun-safe behaviour in the subsequent week. Results Via path modelling, past behaviour, attitude, group norm (friends), personal norm, and personal choice/responsibility emerged as independent predictors of intentions which, in turn, predicted sun-safe behaviour prospectively. Past behaviour, but not PBC, had direct effects on sun-safe behaviour. The model explained 61.6% and 43.9% of the variance in intention and behaviour, respectively. Conclusions This study provides support for the use of a comprehensive theoretical decision-making model to explain Australian adults' sun-safe intentions and behaviours and identifies viable targets for health-promoting messages in this high-risk context.
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    Journal Title
    British Journal of Health Psychology
    DOI
    https://doi.org/10.1111/bjhp.12108
    Copyright Statement
    © 2014 British Psychological Society. This is the peer reviewed version of the following article: Predicting Australian adults' sun-safe behaviour: Examining the role of personal and social norms, British Journal of Health Psychology, pp. 1-17, 2014, which has been published in final form at 10.1111/bjhp.12108. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
    Subject
    Sociology
    Sociology not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/65025
    Collection
    • Journal articles

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