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dc.contributor.authorGrace, Anthony
dc.contributor.authorFrazer, Lorelle
dc.contributor.editorProfessor Robert A. Robicheaux
dc.date.accessioned2017-11-29T12:01:09Z
dc.date.available2017-11-29T12:01:09Z
dc.date.issued2014
dc.identifier.refurihttp://www.huizenga.nova.edu/ExecEd/ISOF/
dc.identifier.urihttp://hdl.handle.net/10072/65396
dc.description.abstractThis paper contributes to existing franchising thought in three major ways. Firstly, synergy between the franchisee and the franchisor is achievable. Synergy occurs when the output of a group is greater than the sum of the individual effort. Secondly, the research reveals initial insight into how synergy can be achieved; synergy requires the essential elements of trust and good faith. Finally, the construct of good faith is compared with the construct of bad faith, compounded by the franchise culture. At one polar extreme, trust and good faith produce synergy. However, at the polar opposite, distrust and actions of bad faith result in dysfunction. Many authors have researched problems such as trust and distrust through the lens of agency theory (Jensen and Meckling, 1976) with the findings of this research building on existing thought. Qualitative data in the form of in-depth interviews with franchising experts. The overarching goal of this research is to gain further understanding of how the constructs fit together as well as provide managerial insight that can preempt franchising relationship failure and increase franchise synergy.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent370010 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.publisherNo data provided
dc.publisher.urihttp://franchisesociety.com/isof-conferences-table-contents/
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofconferencenameInternational Society of Franchising (ISoF)
dc.relation.ispartofconferencetitle28th Annual International Society of Franchising (ISoF) Conference
dc.relation.ispartofdatefrom2014-02-21
dc.relation.ispartofdateto2014-02-23
dc.relation.ispartoflocationNew Orleans, United States
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode150599
dc.titleTrust, good faith and synergy within Franchising
dc.typeConference output
dc.type.descriptionE2 - Conferences (Non Refereed)
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2014 ISOF. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorGrace, Anthony R.


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    Contains papers delivered by Griffith authors at national and international conferences.

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