Using Crowdsourcing Tools for Implementing Open Strategy: A Case Study in Education

Abstract

Following critiques on the conventional methods of strategic planning, and the stream of research on the effect of more participation on the success of strategy process, the new concept of open strategy has been introduced to the literature. Based on the notion of open innovation, this new concept covers two principles of inclusiveness and transparency. The current study introduces an in-progress case study of using the crowdsourcing model to implement the open strategy concept in an Australian university. We use the principles of Design Science Research Methodology (DSRM) for open strategic planning by using the crowdsourcing model and evaluate the method by comparing the quality of resultant plan in delivering its objective. This study explains our approach and a conceptual design for the proposed method as well as our plan for conducting future phases of the research. The introduced process can be used in similar practices of open strategic planning.