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dc.contributor.authorJones, S
dc.contributor.authorKubacki, K
dc.date.accessioned2017-05-19T03:11:53Z
dc.date.available2017-05-19T03:11:53Z
dc.date.issued2014
dc.identifier.issn1751-8040
dc.identifier.doi10.1057/pb.2014.14
dc.identifier.urihttp://hdl.handle.net/10072/65552
dc.description.abstractA systematic review was performed to identify case studies published in peer-reviewed journals from January 2000 until May 2013 focusing on current and proposed place branding strategies for places with a negative brand image based on a prominent social problem. The main aim of this article was to review the case studies in order to identify any underlying themes and the different approaches that have been taken or are recommended by place branding researchers. Twenty-five places with prominent social problems that had been studied with a focus on place branding strategies were identified. The analysis of the case studies focused on three main aspects: place branding strategies, types of social problems and the role of policy development in addressing the problems. Relevant examples were discussed in each of the three categories. This review shows that place branding strategies can be successful for places with negative images, in particular social problems; however, it is an all-encompassing process that cannot focus on only one aspect (that is, promotion or tourism).
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPalgrave Macmillan
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom218
dc.relation.ispartofpageto229
dc.relation.ispartofissue3
dc.relation.ispartofjournalPlace Branding and Public Diplomacy
dc.relation.ispartofvolume10
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchPolitical science
dc.subject.fieldofresearchCommunication and media studies
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350699
dc.subject.fieldofresearchcode4408
dc.subject.fieldofresearchcode4701
dc.titleBranding places with social problems: A systematic review (2000–2013)
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2014 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. The definitive publisher-authenticated version: Branding places with social problems: A systematic review (2000-2013), Place Branding and Public Diplomacy, August 2014, Volume 10, Issue 3, pp 218–229 is available online at: http://dx.doi.org/10.1057/pb.2014.14
gro.hasfulltextFull Text
gro.griffith.authorKubacki, Krzysztof


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    Contains articles published by Griffith authors in scholarly journals.

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