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dc.contributor.authorWang, Ying
dc.contributor.authorSo, Kevin Kam Fung
dc.contributor.authorSparks, Beverley A
dc.date.accessioned2017-05-03T14:07:25Z
dc.date.available2017-05-03T14:07:25Z
dc.date.issued2017
dc.identifier.issn1096-3480
dc.identifier.doi10.1177/1096348014538050
dc.identifier.urihttp://hdl.handle.net/10072/66173
dc.description.abstractAn increasing use of technology in service delivery presents challenges for businesses, in particular in relation to how customers perceive specific technology-enabled services (TESs) and which TESs they embrace. This study investigates the influence of technology readiness (TR) on travelers' perceived importance of various airline TESs. Results reveal three categories of TESs: Established, Network Access, and New. Two dimensions of TR-Optimism and Innovativeness-were significantly associated with the perceived importance of TESs. Respondents who reported higher levels of Optimism rated Established TESs as particularly important. In contrast, respondents high on Innovativeness rated Network Access and New TESs as more important. The association between TR dimensions and perceived importance of TESs was more evident in customers of low-cost carriers than in customers of full-service airlines. This study contributes to the TES and TR literature by explaining why a TES may be more (or less) important to different customers through the association of the TR construct.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent274255 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto26
dc.relation.ispartofjournalJournal of Hospitality and Tourism Research
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourist behaviour and visitor experience
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350806
dc.titleWhat Technology-Enabled Services Do Air Travelers Value? Investigating the Role of Technology Readiness
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2014 International Council on Hotel, Restaurant, and Institutional Education. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2015-04-20T00:07:35Z
gro.hasfulltextFull Text
gro.griffith.authorSparks, Beverley A.


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