Local Communities' Perceptions of Hotel Activities in Corporate Social Responsibility
Abstract
Corporate social responsibility (CSR) continues to attract interest from tourism businesses, and many hotel companies are now substantially engaged in social and environmental responsibilities. This paper investigated local community perceptions of hotels undertaking CSR activities in provincial areas of Thailand. Semi-structured interviews were undertaken with local community members. Results show a hotel's CSR activities had been perceived to affect local communities' quality of life (QOL), which influences their perception of the hotels and CSR activities.
Conference Title
Proceedings of the 25th Annual Conference of the International Association for Business and Society (IABS) THEME: Reclaiming the Societal Dimension
Publisher URI
Copyright Statement
© 2014 International Association for Business and Society (IABS). This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Subject
Impacts of Tourism