Show simple item record

dc.contributor.authorSparks, Beverley A
dc.contributor.authorWang, Ying
dc.date.accessioned2017-05-22T03:22:32Z
dc.date.available2017-05-22T03:22:32Z
dc.date.issued2014
dc.identifier.issn1054-8408
dc.identifier.doi10.1080/10548408.2014.890155
dc.identifier.urihttp://hdl.handle.net/10072/66426
dc.description.abstractAn investigation of the effect of natural versus built images of tourism activities on consumer responses was undertaken, using a selection of tourism promotion photographs. A sample of 156 males and 175 females provided ratings for images including: preference (liking), degree of complexity, consumption vision, and recall. The research provides evidence for consumer preference for natural versus built images, shows the role of complexity as an association to image type, and demonstrates that areas of interest most liked within an image are different by gender. Tourism activity images that are predominantly natural are more likely to be recalled. This study contributes to the application of a new method using areas of interest to pinpoint elements of images that are most interesting.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom868
dc.relation.ispartofpageto883
dc.relation.ispartofissue7
dc.relation.ispartofjournalJournal of Travel & Tourism Marketing
dc.relation.ispartofvolume31
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350804
dc.titleNatural and built photographic images: Preference, complexity and recall
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2014 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 31 Oct 2014, available online: http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.890155
gro.hasfulltextFull Text
gro.griffith.authorSparks, Beverley A.


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record