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dc.contributor.authorMcDonald, Lynette Maree
dc.contributor.authorHartel, C.E.J.
dc.contributor.editorReveena Singh, Rosaleen Smyth
dc.date.accessioned2006-07-19
dc.date.accessioned2015-04-26T22:47:51Z
dc.date.accessioned2017-03-02T00:54:41Z
dc.date.available2015-04-26T22:47:51Z
dc.date.available2017-03-02T00:54:41Z
dc.date.issued2001
dc.identifier.issn1440-4389
dc.identifier.urihttp://hdl.handle.net/10072/67227
dc.description.abstractDespite the capacity for a company crisis to cause damage to sales, there are currently few guidelines and little research to indicate optimum company response choice. In fact, there are surprisingly few empirical examinations investigating consumer response to communicated corporate responses following crises. Public relations literature has focused on identifying corporate communication strategies following a crisis, rather than on examining impact on consumers. In order to help practitioners gain a better understanding of response options and likely consumer outcomes, this article reviews the literature on responses and research conducted to date. A review of empirical studies provides evidence that company responses impact on consumer purchase intentions. Based on this evidence, it is argued that a consumer-preferred company response hierarchy may exist. Further, it is argued that this hierarchy is based on the extent to which the response reflects acceptance of corporate responsibility. Gaps in the literature on company responses and future research directions are identified.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.publisherUniversity of Canberra
dc.publisher.placeA.C.T.
dc.publisher.urihttps://ojs.deakin.edu.au/index.php/apprj/index
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto20
dc.relation.ispartofeditionSummer
dc.relation.ispartofissue1
dc.relation.ispartofjournalAsia Pacific Public Relations Journal
dc.relation.ispartofvolume3
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchCommunication and Media Studies
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode2001
dc.titleConsumer-Preferred Company Responses Following a Crisis: The Importance of Taking Responsibility
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codec1x
gro.facultyOther
gro.hasfulltextNo Full Text
gro.griffith.authorMcDonald, Lynette M.


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