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  • Fighting to eat healthfully: measurements of the military food environment

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    101625_1.pdf (222.8Kb)
    Author(s)
    Carins, J
    Rundle-Thiele, S
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Carins, Julia E.
    Year published
    2014
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    Abstract
    Purpose - The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating. Design/methodology/approach - An ecological view of eating behaviour was taken by examining the food environment that surrounded a military population of interest. Food outlets (n = 34) were assessed using the Nutrition Environment Measures Survey in store (NEMS-S), Nutrition Environment Measures Study in restaurants (NEMS-R) and military Nutrition Environment Assessment Tool (mNEAT) instruments to determine how well food outlets supported healthy eating. Findings - ...
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    Purpose - The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating. Design/methodology/approach - An ecological view of eating behaviour was taken by examining the food environment that surrounded a military population of interest. Food outlets (n = 34) were assessed using the Nutrition Environment Measures Survey in store (NEMS-S), Nutrition Environment Measures Study in restaurants (NEMS-R) and military Nutrition Environment Assessment Tool (mNEAT) instruments to determine how well food outlets supported healthy eating. Findings - Despite better-than-average provision of healthy options on-base, the total environment surrounding the military base barely supports healthy eating. Average support to healthy eating was 45 per cent (NEMS) or 27 per cent (mNEAT) of support that could be measured. Individuals accessing this food environment would find few healthy alternatives, little information directing them to healthy choices and pricing and promotion that drives unhealthy eating behaviours. Research limitations/implications - This study focused on one food environment; replication is recommended to establish foundation data for benchmarking outlets, and further develop these measures for Australian settings. Future studies may assess the media environment to further extend the ecological model used. Practical implications - A method to measure the food environment is demonstrated which provides formative research insights for use when planning social marketing interventions. Consideration of these influences together with intra- and inter-personal influences offer the potential to better design social marketing healthy eating interventions, by addressing multiple levels within an ecological framework. Originality/value - This paper answers calls for social marketers to consider the influence of the surrounding environment, using methods not previously used in Australian settings.
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    Journal Title
    Journal of Social Marketing
    Volume
    4
    Issue
    3
    DOI
    https://doi.org/10.1108/JSOCM-02-2014-0013
    Copyright Statement
    © 2014 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Social marketing
    Publication URI
    http://hdl.handle.net/10072/67249
    Collection
    • Journal articles

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