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Ecolabels in tourism are commonplace but uncoordinated. Established by individual companies, industry associations, voluntary organizations and government agencies, ecolabels range in scale from single villages to worldwide, from single activities to entire destinations; and they include voluntary codes, awards, accreditation and certification schemes. The degree to which they affect consumer purchasing decisions and corporate environmental performance is largely unknown. If ecolabels contribute to informed tourist choice, they could be a valuable environmental management tool, but only if critical conditions are met. Ecolabels need broad coverage and penetration in relevant market sectors, well-defined and transparent entry criteria, independent audit, and penalties for non-compliance. They also need an effective underlying framework of environmental regulation.
Annals of Tourism Research
Copyright 2002 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.