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dc.contributor.convenorDr. Julie Robson
dc.contributor.authorDharmesti, Maria Delarosa Dipta
dc.contributor.authorMerrilees, Bill
dc.contributor.authorLee, Ki-Hoon
dc.contributor.authorWinata, Lanita
dc.contributor.editorFinola Kerrigan
dc.description.abstractThis paper aims to explain the formation of pro-environment behaviour in hotels. It starts from the way consumers feel satisfied and do loyalty behaviours in hotels. Further, there are two factors that form the pro-environment behaviour: self-interest and norm-activation. Ajzen's Theory of Planned Behaviour explains more about self-interest factor. An individual behaves pro-environmentally when he/she has enough knowledge, awareness, attitudes, and personal norms of the environmental issues. Norm-activation model is about what the society say about the environment. Those two factors drive individuals to do pro-environment behaviour, as well as to choose hotels or hospitality services. "Green" hotels provide environmentally-friendly services that may fit the value of pro-environmentally consumers. Therefore, pro-environment consumers may choose "green" services and be satisfied with the service of the "green" hotels, and satisfied consumers tend to do loyalty behaviours. Empirical research needs to be done to test this concept. This paper contributes more insight of pro-environment consumer behaviour in hotels and a potential moderating influence of pro-environment behaviour toward the relationship of service quality and company image in determining the hotels choice. Hotel managers may use this concept to understand their customers better and to improve their eco-friendly services.
dc.relation.ispartofconferencenameAM2014: Marketing Dimensions: People, places and spaces
dc.relation.ispartofconferencetitle47th Academy of Marketing Conference
dc.relation.ispartoflocationBournemouth, United Kingdom
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.titleGreen marketing and pro-environment behaviour in hotels
dc.typeConference output
dc.type.descriptionE2 - Conferences (Non Refereed)
gro.facultyGriffith Business School
gro.hasfulltextNo Full Text
gro.griffith.authorWinata, Lanita
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorLee, Ki-Hoon
gro.griffith.authorDharmesti, Maria D.

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